Director Insights & Analytics - Brands & Strategic Growth Initiatives

Company: Perrigouk
Location: Grand Rapids
Posted on: April 17, 2025

Job Description:

Select how often (in days) to receive an alert:Director Insights & Analytics - Brands & Strategic Growth InitiativesLocation:Grand Rapids, MI, US, 49503 Morristown, NJ, US, 07960At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill, Compeed, Solpadeine, NiQuitin, ACO, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.Join us on our One Perrigo journey as we evolve to win in self-care.Description OverviewWe are currently looking for a Director Insights & Analytics - Brands & Strategic Growth Initiatives to join our team in Grand Rapids, MI or Morristown, NJ. This is a hybrid role including three days in the office.

• Be the subject matter expert and evangelist to tirelessly and relentlessly represent voice of shopper and consumer.
• Serve as a strategic business partner to Brand Marketing and R&D - willing to challenge legacy thinking, drive new research approaches, and offer a point of view as a business leader, not just an insights leader.Scope of the Role
  • Provide thought leadership and collaborate with stakeholders in brand, innovation, digital, and agency, surfacing insights and analytics to further promote data-driven decision-making organizationally.
  • Work with Brand Marketing teams to develop deep understanding of target consumers, differentiated brand positionings and defined portfolio architecture.
  • Lead learning agenda development and execution of research for strategic brands and categories and lead front end innovation process in partnership with R&D and Marketing.
  • Manage the knowledge necessary to educate and embed shopper, consumer and customer insights into Perrigo's go to market strategies.
  • Define performance management strategy for the Brands and establish KPIs to measure and improve effectiveness of marketing investments. Recommend optimizations to marketing and media plans based on data analysis and consumer learning.
  • Build the reports and external partnerships needed to maintain understanding of consumer, shopper and market trends by using tools such as Circana, Kantar, Mintel and bespoke research.
  • Independently own end-to-end creation of insights presentations from storyline through final edits, including C-level materials.
  • Identify best research vendors through appropriate RFP process and manage vendors from research design, fieldwork, analysis, reporting presentation delivery and ensuring data accuracy.
  • Manage professional development for one direct report with responsibilities for Store Brand OTC insights.Experience Required
    • Typically these skills are obtained with a Bachelor's degree in Business, Marketing, Analytics/Statistics or closely allied field (Master's degree preferred) along with 12+ years of proven performer experience in an Insights position within CPG industry - healthcare/self-care experience preferred.
    • Experience working with performance marketing metrics and agencies to advise on agile approaches that inform data-driven decision making.
    • Experience in shopper & consumer research methods, activation of insights and development of business implications across the full path to purchase.
    • Demonstrated ability to work across many teams to drive outcomes with insights particularly in a matrixed environment.
    • Experience in managing and cultivating a direct report.
    • Superior communication skills and the ability to visually tell a story and advise business partners as the voice of the shopper and consumer.
    • Ability to multitask several projects at once with strong project management skills.
    • Demonstrated ability to lead executive management initiatives with reporting of actionable insights.
    • Experience in facilitating ideation based on insights preferred.
    • Experience in health care industry preferred.
    • Store Brand experience a plus.BenefitsWe believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.Hybrid Working ApproachWe love our offices and the setting they provide for in-person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more hereApplicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo
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Keywords: Perrigouk, South Bend , Director Insights & Analytics - Brands & Strategic Growth Initiatives, Executive , Grand Rapids, Indiana